Proof Over Claims: What to Show Without Big Clients
Many freelancers assume credibility is something you borrow. Big logos, well-known brands, and recognizable companies are treated as the currency of trust. When those are missing, freelancers often compensate by increasing confidence in their language—more superlatives, more guarantees, more self-assurance. This rarely works. Buyers are not persuaded by confidence. They are persuaded by evidence. And…
